As we become more and more dedicated to providing quality content and connecting with our readers it only make sense to use email newsletters to further strengthen that bond. Yet, however beneficial they may be, they're not as easy to create as your run-of-the-mill email broadcast where you're just tossing out a link to your sales page. Here are 3 cons of sending out email newsletters and what you can do to turn them into positives.
It takes too much time to put together
Creating a quality newsletter does take some additional time. You don't want to just send you readers your RSS feed for the week. They've already read your blog. You want to send your subscribers content that's even better, if possible. Your newsletter has their complete undivided attention and they're expecting great things from you.
Set up two files. The first should be a bookmark file. During the week while you're reading other blogs or researching your content, bookmark relevant items and put them in your newsletter folder. The second file should be for documents. When you're sitting down to write a blog post, take one main idea from the post and expand it for your newsletter readers. Give them more information about something that you just touched on in your blog. Put these extra articles into your newsletter file, too.
Now, when you're ready to create your newsletter you have all your content ready to go. You even have some interesting links you can send your readers to.
It takes time to write all of that additional content
It does take time to write the additional content you'll need for your newsletter. As mentioned above though you can save yourself a bit of time by writing your newsletter content while you're writing content for your blog.
You can also use regular article writing tips to help whip us quick, quality content. For example, look over your recent blog posts. If you've recently posted a list article, take one of the items from your list and turn it into a complete article. If you've recently done a How To article, write a Things NOT To Do article for your newsletter. Newsletters don't have to be long. They just have to be informative.
And nobody said you have to write all your newsletter content, either. Refer your readers to interesting blog posts you've found this week. Write a brief introduction telling them why you think it's relevant and give them the link. You won't be losing readers at all. In fact, they'll love you for showing them something they might not have found themselves.
It's too hard trying to stay on a schedule
It's important that you consistently mail your newsletters on the same day every week but sometimes it's impossible to stay on schedule. If you've been tucking interesting content away then that helps. You can also start creating your newsletters and hold them as drafts until you're ready to send. You don't have to load everything up at once.
It's also a good idea to start working on an emergency newsletter, for those times when you really can't stop what you're doing and get one put together. Make sure it's filled with evergreen content and just hold it in the queue until you really need it.
As you can see, the 3 cons of sending out email newsletters aren't really con's at all. They're just the excuses you've been using because you think it's going to be a lot of hard work. It does take some work. But the pay-off is well worth the effort.
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