Why do you need a dynamic resource box? Well, in the previous series of articles I have talked about structuring and writing articles that will get and keep readers. But, you need to be aware that article directories and most ezines will not allow you to have "self serving" links in the body of your articles.
By, self serving I mean any link that takes the reader to one of your pages that may or may not be sales pages.
We all know that most people go on to the internet to find the answer to a question or problem. We also know that constant sales messages turn people of - the internet community has got more sophisticated and now treat hard sell as spam. People want to get information, normally for free and of high value and of a good quantity.
As the internet searchers have got more sophisticated so have the search engines - the way they now rate web pages has become more and more complex. I have discussed the value that articles provide to your rankings on the search engines and how you must write valuable content.
Now, you have written an article with useful information, and you want to publish it on other sites so how do you lead the reader to your site to give you the chance to sell to them?
At the end of each article is a section that is called the Resource Box or author bio. It is in this section that you are allowed to have links to your web pages. So, if your article is about weight loss then the links in the resource box should take the reader to a page on your site that is all about weight loss.
So, what does the resource box contain?
the name of the author - yes this is your name! a brief description of the author - a short sentence describing who you are and why you are the expert that is writing this article. a brief description of the site they are going to be taken to. This should be a compelling sentence that gives the reader a good reason to go and visit the site. In our weight loss example you might describe the page all about a special diet. a link. If the reader has enjoyed your article they will then click on the link!However, the resource box, like the article, must be compelling to the reader to get them to click the link. It is worth pointing out that the resource box only gives you a small amount of space so you need to clever with your writing for example, at EzineArticles, you only get 300 words for the resource box.
So, what do you want in the resource box? Well, you need to make sure that the keywords the reader is searching for are so that when they read it they recognise the questions and see a potential answer. We have looked at keywords in other articles.
When you are writing the content for your resource box you need to get the readers imagination working - can they see the solution or answer to their problem and then they will click on the link. You are trying to make them think and be intrigued by the possibilities you are offering.
You need to be fun and creative while showing them it is worth their while following your link to a great solution to their problem. A boring resource box will not work.
All this sound too much like an impossibility in 300 words well with your creative juices flowing and remembering the basic reason for the author bio - getting them to click your link - it is possible to write an intriguing and compelling resource box.
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