Starting off, I want to make it clear: If you're going to produce content, write, buy articles, rewrite articles, etc. Make Sure you know what you're doing, what you're doing it for and why you are doing it.
The problem we all have seemed to be facing is that when we search online we wind up finding junk. With Goggles new updates pushing the 'anti spam online self regulation' driving the day as we move forward, we all should know by now quality is king, but more of a concern: What does the search engines declare 'Quality Content'?
Google simply says: "Your content must be written for your readers, not for search engines." And "Write content that is in the best interest of your website visitor".
Raising the bar a bit, if your site doesn't have much content or the need for such, i.e. an ecommerce site, for example. This is where you have to be very creative. This means starting a blog, this will require good content. Posting articles to article directories: again good, quality, unique, original articles NOT COPIES.
It is really not that complicated. Some of the great SEO blogs really get going, lay things out nicely, have great communication and on top of that, articles that are worthy of a second or third read.
Moving forward...
One of the key factors to determining quality content would be to:
1) Look at competing pages that are high ranking in the search engines. 2) Look at what your social network would say about your content. Do they link it? If they link it they like it.
Be advised how critical point two is. The fact remains, Google is a machine and machines don't have the opinion that their leaders supposedly say they do. Ahem. Example: SEOMoz had an example of what a good post should look like. Complete with graphs, images, video and all of it. Problem. Their traffic was going down at the time a pre-penguin update came out. These guys know SEO inside and out. Yet, in this case: Google, was still killing them.
So you do in fact need to be careful to craft your articles, content and blog posts in a wise creative and original fashion, meaning: Don't Spam Article Directories either.
And put the best stuff you can find, well researched, well written with a number of hooks to capture the reader and keep the conversation going. You really want, read: NEED social linking to your content these days. You simply can't trust search results or the search engines that may be providing them in order to be a complete success online.
In closing article directories, article marketing, marketing with content and so forth and so on is still alive and well, it just that we article directory editors want quality content too. It is a pain deleting junk time and again. So my advice to you, what ever you do online, what ever you post and where ever you post it: Make It Top Notch Quality.
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