Have you heard of the expression 'the proof is in the pudding', or the longer version 'the proof of the pudding is in the eating'? You can tell the world how wonderful your product or website is over and over in hundreds of different ways, but when your readers respond with their own comments it rings a bell of credibility to hear it from strangers.
An excellent way to bring credibility to your product or website is to let other people brag on it. Every website should offer a comment section, asking for opinions and suggestions for improvement. It lets the public know that you are working to make your product/site the best possible for their use as well as letting them know that their opinion counts. This comment section should be posted on your home page and the comments or testimonials made visible for visitors to read. The most current comments should be listed first.
Another good idea is to have a separate category for testimonials. That way when the comments become so numerous that they don't fit on the home page, you can have a compiled list of new and old testimonials which can be quite impressive over time.
You may also want to mention or remind your readers to complete their review from at least one other section on your website to stress how much their opinion means to you.
Testimonials give you a better understanding of what your market is looking for and may inspire you to improve on your products or add additional products or information to satisfy the requests of your visitors. Strangers will share their feelings and experiences that give you more insight into your niche and its demand for a certain product related to what you offer. Their unbiased, objective opinions can be more valuable to you than spending a lot of time and money researching it for yourself. You will also learn what it is that people love about your products. Hopefully most of your comments will be of this nature and will build trust and confidence in you and your site.
So take advantage of other peoples' opinions, welcome them, and use them to your advantage in giving your site or products the credibility that you alone can't always provide. 'The proof of the pudding is', indeed, 'in the eating' and when your readers ingest a savory tidbit, they'll tell you- if you ask them. So ask and you shall receive.
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