Do you send a consistent ezine? Email newsletters are an important strategy for a Laptop Mom business model. But they have to be done the right way. I learned the hard way what NOT to do with ezines by making lots of mistakes, and I've spent tens of thousands of dollars to learn the most effective elements of a profitable email newsletter campaign. So now I get to share what I've learned with you!
When you understand how valuable newsletters are, you will be moved to make them a vital part of your marketing arsenal, and you will be inspired to do them in the most effective way.
So what's the big deal about ezines?
Build Trust
Communicating with your tribe consistently through email newsletters builds trust. It gives your target audience the impression of your professionalism because you are reliable and dependable.
Build Relationships
You build a relationship when you are in consistent communication with your community. The relationship you have with your prospects is the most important aspect of your ability to sell anything. So you want to build a strong relationship. You do that by communicating with them, by giving them value, by sharing your story. Let them get to know you. And let them know that you care about them.
Build Sales
Consistent contact will also increase your sales. This is because your potential and past clients won't forget you. One of the main reasons a client doesn't buy again - even when they are happy with their previous orders, is that they don't know how to contact you. They forget your name or number or website, and so they just have to start from scratch. Your email newsletters are a great reminder of what you offer.
Build Expert Status
Publishing an email newsletter gives you instant expert status. When you write articles and give tips in a certain area, you are perceived as the expert in that area. So being in communication with your community - giving them valuable information - boosts your expert status.
It's true. The magical email newsletter can do all that for you. But here is the challenge: It has to be done right, or you won't see these spectacular results. If you'd like a step-by-step guide to using an ezine for a profitable business, check out www.LaptopMomBootcamp.com.
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