What is an article? Well, it's a text usually from 400 to 1000 words, that provides reliable information on a particular topic. It might be an opinion written by an expert, a review of a product, a guide explaining how to achieve a goal or even an inspirational text to encourage the reader to do something. The general rule is simple: you can write about anything you want, as long as others can benefit from your work. Ask yourself a simple question: do I know something others may not? Or maybe I can explain something better, than others already did? I all that you need to start writing articles.
Another question you might ask is what for? Why should I spend time writing an article nobody might ever read? Well, firstly never think that your article will go unnoticed. Such attitude will get you no where. If you work in one profession for a long time, you have experience, that you can share with others. If you just began your carrier, like me, you have a fresh perspective and probably tons of ideas, which are worth exploring. Let's look at an example:
Let's pretend, you just opened a business connected with buzz marketing. Your company is new to the field as is, the whole idea. Buzz marketing is just starting to develop on a larger scale. What does it give you? Opportunity to leave your footprint. And that's where you should start. You have the know-how and a vision. Others heard little or nothing about buzz marketing, so explain it to them. Start by writing a general article, what buzz marketing is. Then, start showing benefits of it: explain to your readers, why is it important to invest time and effort in it. It should be done through a series of articles step by step. Just remember, always try to look at your work, from a potential reader standpoint.
Finally, let's look at your benefits as an author. First, both your personal and company name gain credibility, as an expert in the field. It translates directly, into trust as it's easier to trust a recognizable expert or brand. It lowers the risk, potential customers need to take, when they make a decision to buy something from you. If, that's not enough, the resource box comes to the rescue. There, you can post a link to your company. Company, which just helped the reader, understand something vital to his own business. How? Through an interesting and benefit-oriented article. So, what would the reader think? If someone cares enough to write an article for free, that makes my business or life better, I can trust him.
That's the whole secret. You must let the world know, who you are and what can you do. And that's when articles come in handy.
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